Since 2010 search engine marketing is my daily bread and still my greatest passion. Reason enough to take, after 2 years of agency life and 4 years SEA at a Hamburger games distributor, the next adventure in attack:
Enough from me…
Whether local, national or international, advertising with Google Search Ads is ideally suited to get in touch with your target audience at the right time. With 2 trillion search ins 2014 there is fabulous opportunity. There a huge range of targets like telephone calls, form submissions or even just product sales we can focus on. In combination with a well-conceived setup, a target-focused strategy and a good performing landing page we can establish a profitable marketing channel!
Small, but oh my could be the motto of Bing Ads. The Yahoo-Bing network offers to advantages: The low competition which leads to low clickprices and the less internet-affinely user. So, for those who are fighting against high click prices or who have reached the maximum reach in Google AdWords, Bing Ads should be the next station for you.
So much the better you know your target audience! The Google Display Network is not just a simple way for showing bannerads on popular sites anymore. Rather, it’s the chance to get new customers based on targeting options like age, gender, interests, surfing history and many more. Everybody who is using this options, especially in combination, have a good chance to get high-performing traffic source.
The classic remarketing / retargeting belongs to simple 101 of each advertiser. If a user visits your website once, you can still reach them months later through the whole Google Display Network and transform into a paying customer.
Dynamic Remarketing goes one step further than the classic remarketing. Reach your website visitors not just with “general” banners, but also show them promotions for exactly the products / services they have viewed on your page.
With remarketing for search you can adress special ad text and bids to already know users, to increase the efficiency of Google Search campaigns!
From a product feed directly into Google Shopping and the Google Search results. For store owner a must-have! Google Shopping campaigns are characterized mainly by a relatively high conversion rate. The prices and the productimages inside the ad build a natural filter for user who have other price expectations or user who are looking for other designs. If the ads are shown together with search ads you can gain an optimal ad exposure.
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